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Loudmouth

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Why celebrity activism works
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A quote from the Executive director of DATA on why we need celebrity activists.

"And Mr. Drummond, a British-born career human-rights activist who has worked alongside many of these stars through DATA and an affiliated advocacy group, One, describes how before Bono and Bob Geldof came on board, he could not get anyone to listen.

"A few decades ago, I used to try to get issues such as Third World debt into the mainstream media," he said. "They would not answer calls. I remember Kelvin MacKenzie, editor of The [London] Sun saying, 'Who gives a **** about the Third World?'

"I believed then - and still do now - that if we could popularize it, and boil it down to its essence, we'd have a great narrative and story. Bono and Geldof absolutely got it. And they used their fame to spread it. There's something wrong in that?"

OF course there isn't


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