BERLIN (Reuters Life!) - Irish rocker and anti-poverty campaigner Bob Geldof will run Germany's most powerful best-selling daily Bild newspaper for a day.
Bild announced on Friday that its editor-in-chief Kai Diekmann will give up his chair to Geldof for one day at the end of May, giving the celebrity activist the reins of the newspaper with about 12 million readers each day.
"It's a great chance for Bild, with the help of such prominent support, to show readers the importance of the G8 summit," said Diekmann, whose front page full of
bare breasts and racy items will likely make way for hunger and poverty.
Geldof became one of the world's best known celebrity campaigners with the Live Aid concert in 1985 for African famine relief.
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Geldof's reign at Bild is set to take place in late May, just before the June 6-8 summit of G8 leaders in the northern German Baltic sea resort of Heiligendamm.
"I'm looking forward to having an expert like Bob Geldof take over for me for a day," Diekmann said.
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